Now TWO companies are using the SAME horriffic tactic.
Imagine, if you will, you are in a car, chatting with your friends about some random movie you all just saw, enjoying life, and then out of the blue – BAM! Another car CRASHES INTO YOU. And you see the crash. And you see the human bodies jerk sideways and back. And you heart literally STOPS for a brief moment. And then you see all four people out of the car, and the voice-over artist says something to the effect of: “What car would YOU rather be in an accident in? Safe happens.” Volkswagen.
GAH! Narda and I now know the intros, and know to LOOK AWAY when the commercials start. We feel safe from the horror.
Now tonight, here I am, thinking of all of the cute things Malka did today at the Children’s Museum here in Chicago, and there’s a commercial of a mom tuning the cd player in her car to kids music, and talking to her adorable son in the rear view mirror, and I’m thinking, aw, perhaps a Disney commercial? Maybe some food product? And then, when you are feeling connected to the mom and her child, wondering which food product they are about to endorse, and are then willing to drop everything and RUN to your nearest grocery store to get said product… BAM A CAR CRASHES INTO THE CAR WITH THE MOM AND CHILD! And after your heart stops for about 30 million beats, and your hand goes to your mouth in SHOCK that they would actually SHOW something like that in a commercial, I mean a MOM and KID and CRASH! This is HGTV for crying out loud, not Law and Order! By the time your brain processes all of this information, the mom and kid get out of the car, and that guy from the turkey deep fryer insurance commercial comes on and tells you to have proper insurance. From State Farm.
OK – hear this now all of you in advertising – THIS TACTIC DOES NOT WORK, AND WILL MAKE ME, AND COUNTLESS OTHER SANE HUMAN BEINGS BOYCOTT YOUR PRODUCT, SO STOP MAKING THESE COMMERCIALS THAT MAKE ONES HEART STOP BEATING – BECAUSE DEAD CONSUMERS ARE NOT WHAT YOU ARE AFTER!
Phew. Glad to get that off of my chest. Ok – off to go have a glass of wine and check on my cherub that is sleeping and will wake up way too soon. Like at 4:30. Ugh.